Friday, July 27, 2018
WWE SmackDown VS RAW 2011
WWE SmackDown VS RAW 2011
Ariana Grande
Jones Crow
From Problem to One Last Time, Republic Records has carefully sequenced the hits from Grandes smash second album.
Ariana Grande keeps collecting hits from her sophomore album, My Everything,
as "One Last Time" pushes to a new peak, No. 13, on the Billboard Hot
100 dated May 2. The song is the fifth single � and fifth smash � from
the set, following "Problem" (featuring Iggy Azalea), which hit No. 2
last June; "Break Free" (featuring Zedd) (No. 4, August); "Bang Bang,"
with Jessie J and Nicki Minaj (No. 3, October); and "Love Me Harder,"
with The Weeknd (No. 7, November).
If it sounds like "Time," with its easy hook and mass-appeal
dance/pop vibe, is strong enough to be a lead single from an album,
Republic Records executive VP Charlie Walk says that the label strongly
considered it as the first offering from My Everything. But, the sassy "Problem" � released a year ago today � was a "disruptor," as Walk calls it, best "setting the tone for the project."
From there, Republic continued to strategically sequence the sets
singles. "Break Free felt like summer," Walk says, while "Bang Bang"
helped usher in Jessie Js album Sweet Talker. Then, "Fall/winter felt like the best time for Love Me Harder, since its a heavier, darker record."
(And, while not a radio single, another song from My Everything,
ballad "Just a Little Bit of Your Heart," gained widespread exposure
when Grande sang it on the Grammy Awards on Feb. 8. The performance
further "showed her diversity," Walk says.)
Of course, a labels promotional efforts are only as strong as the
music itself. With Grande, thats, well, one less problem to worry
about. "You trust in an artists ability to carry a song," Walk adds.
"We trust Ariana implicitly and she made these songs what they are
today.
"She breathes life into songs and makes them matter."
The calculated mapping out of when songs might sound best on the radio (and other platforms) isnt exclusive to My Everything. Capitol Records, for instance, considered the seasons when planning singles from Katy Perrys 2013 album PRISM.
After lead single "Roar" ruled the Hot 100 that fall, the label issued
ballad "Unconditionally" (a Perry favorite) to synch with winter,
similar to Republics mindset regarding "Love Me Harder." Likewise,
Perrys uptempo "Birthday" and "This Is How We Do," the fourth and fifth
singles from PRISM, were targeted for summer partying, a la Grandes "Break Free."
Ultimately, "One Last Time" has joined the pantheon of hit fifth
singles from enduring albums. Perhaps the two most notable? Michael
Jacksons "Dirty Diana," from 1987s Bad, and Perrys "Last Friday Night (T.G.I.F.)," from 2010s Teenage Dream. Each song became the fifth Hot 100 No. 1 from the respective sets, marking the only albums ever to yield a quintet of leaders.
(Five other treasured fifth singles: Jacksons "Human Nature," from 1982s Thriller; Def Leppards "Love Bites," which became the bands first Hot 100 No. 1, from 1987s Hysteria; Janet Jacksons "Come Back to Me," from 1989s Rhythm Nation 1814 � after "Lets Wait Awhile" had become the fifth hit from 1986s Control [both songs reached No. 2]; and Taylor Swifts "Shouldve Said No," from her self-titled 2006 debut.)
For Grande, the five smashes from her second album have helped My Everything sell 617,000 copies in the United States since its September release, according to Nielsen Music.
As Walk advises, "The way you get five hits is to have five strong songs that could all be first singles."
as "One Last Time" pushes to a new peak, No. 13, on the Billboard Hot
100 dated May 2. The song is the fifth single � and fifth smash � from
the set, following "Problem" (featuring Iggy Azalea), which hit No. 2
last June; "Break Free" (featuring Zedd) (No. 4, August); "Bang Bang,"
with Jessie J and Nicki Minaj (No. 3, October); and "Love Me Harder,"
with The Weeknd (No. 7, November).
If it sounds like "Time," with its easy hook and mass-appeal
dance/pop vibe, is strong enough to be a lead single from an album,
Republic Records executive VP Charlie Walk says that the label strongly
considered it as the first offering from My Everything. But, the sassy "Problem" � released a year ago today � was a "disruptor," as Walk calls it, best "setting the tone for the project."
From there, Republic continued to strategically sequence the sets
singles. "Break Free felt like summer," Walk says, while "Bang Bang"
helped usher in Jessie Js album Sweet Talker. Then, "Fall/winter felt like the best time for Love Me Harder, since its a heavier, darker record."
(And, while not a radio single, another song from My Everything,
ballad "Just a Little Bit of Your Heart," gained widespread exposure
when Grande sang it on the Grammy Awards on Feb. 8. The performance
further "showed her diversity," Walk says.)
Of course, a labels promotional efforts are only as strong as the
music itself. With Grande, thats, well, one less problem to worry
about. "You trust in an artists ability to carry a song," Walk adds.
"We trust Ariana implicitly and she made these songs what they are
today.
"She breathes life into songs and makes them matter."
The calculated mapping out of when songs might sound best on the radio (and other platforms) isnt exclusive to My Everything. Capitol Records, for instance, considered the seasons when planning singles from Katy Perrys 2013 album PRISM.
After lead single "Roar" ruled the Hot 100 that fall, the label issued
ballad "Unconditionally" (a Perry favorite) to synch with winter,
similar to Republics mindset regarding "Love Me Harder." Likewise,
Perrys uptempo "Birthday" and "This Is How We Do," the fourth and fifth
singles from PRISM, were targeted for summer partying, a la Grandes "Break Free."
Ultimately, "One Last Time" has joined the pantheon of hit fifth
singles from enduring albums. Perhaps the two most notable? Michael
Jacksons "Dirty Diana," from 1987s Bad, and Perrys "Last Friday Night (T.G.I.F.)," from 2010s Teenage Dream. Each song became the fifth Hot 100 No. 1 from the respective sets, marking the only albums ever to yield a quintet of leaders.
(Five other treasured fifth singles: Jacksons "Human Nature," from 1982s Thriller; Def Leppards "Love Bites," which became the bands first Hot 100 No. 1, from 1987s Hysteria; Janet Jacksons "Come Back to Me," from 1989s Rhythm Nation 1814 � after "Lets Wait Awhile" had become the fifth hit from 1986s Control [both songs reached No. 2]; and Taylor Swifts "Shouldve Said No," from her self-titled 2006 debut.)
For Grande, the five smashes from her second album have helped My Everything sell 617,000 copies in the United States since its September release, according to Nielsen Music.
As Walk advises, "The way you get five hits is to have five strong songs that could all be first singles."
